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/fractional-cmo

A fractional CMO with engineers behind her.

Tim leads our fractional CMOs. Most marketing plans stall on the technical work nobody scoped: the site, the tracking, the integrations. Here that work is on the same retainer as the strategy.

Book a marketing assessment Compare with the CGO seat
When companies call

You are spending on marketing and cannot say which half is working.

No measurement you trust
Reporting that describes activity instead of revenue, usually because the tracking was never built properly.
A capable team with no direction
Marketers executing tactics without a strategy above them, judged on output because nobody defined outcomes.
The story no longer fits the company
Positioning written for an earlier version of the business, now working against the deals you want.
What the seat owns

Brand, demand and the measurement that settles arguments.

01
Positioning and message
One articulation of what you sell and who it is for, used consistently by sales, site and campaigns.
02
Demand generation
A channel plan with a budget attached, and the discipline to stop the channels that do not return.
03
Measurement built, not promised
Engineers from the same bench implement the tracking, the CRM integration and the reporting the plan assumes.
04
The team you have
Existing marketers coached and given standards, rather than replaced with an agency retainer.
The difference
Most marketing plans die on work the marketers cannot do.

The site change, the tracking, the CRM integration: scoped by nobody, blocked for a quarter. A fractional CMO here does not file a ticket with your engineers. The engineers are already on the retainer.

Proof slot — needs a client-approved line
One engagement where measurement was rebuilt and the spend moved as a result. A before-and-after number is what this page is missing.
Related: the CGO seat, for companies whose gap is sales rather than marketing.

Start with the assessment, not the contract.

Book a technical assessment and you will get a straight answer about which seat you need, including the answer that you do not need us.

support@semremedy.com 216 200 8232