Recovery After Web Migration Goes Wrong

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How To Recover Your Search Traffic When Your Web Migration Goes Wrong

I f you have had some clients come to you asking if you can help with their web migration then you will know how complicated this can all be. This is especially the case if they are coming to you because they have tried to perform a structural change in the past, but without any real practice present. Either way, when this happens, you need to be prepared, so take a look below to find out more.


Your client is probably very nervous about this so try and first focus on identifying what hasn’t been done yet for the migration so you can focus on the rest at a later date.

Having the Data

On top of this, you might only have the basic data required, such as Google Analytics. You won’t have access to any previous rankings and you don’t have access to older crawls or logs either. For this reason, you need to make the most out of these as well as making sure that you get some historical ranking data. Every little helps.

Is Web Migration the Cause of Traffic Loss

Lastly, you’ll need to make sure that web migration is actually the case of the traffic loss. You can get the changes from the client that were done and the actions that were taken when the migration started as well. This can help you to prioritize the validations so you can compare them with the traffic. You also need to make sure that you check the traffic coincides with the migration in general or if there were other coinciding factors that have played a part as well.
This will help you to understand the effectiveness of the migration and it is a great way for you to get started.

If you are looking for more detailed information regarding website migration, please call or contact S.E.M Remedy's team of professionals today!

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