W e all know that various signals are sent from Google in an attempt to try and rank each and every site. We also know that sites that have faster loading times are more favoured by Google, and that abandonment rates are very high as well. So other than the basics, how do you get your site to the top, and how can on-page SEO help you?
You can create trust through UX, UI and branding. Speed is a huge part of the user experience and the main reason for this is because it can help you to get a boost when it comes to your site being mobile-friendly as well. Make sure that you look at your site from different viewpoints, and you’ll certainly come out a winner.
Try and avoid any elements that could potentially distract your viewers from coming to your site again. For example, you may have a pop-up that says “do you want to get married”. You’ll most likely be given two options to click, one of them saying “yes I do” and another that says “no I’m a terrible person who doesn’t want to click on your popup”. Then, if you don’t click the pop-up, you will have to face another popup and this cycle can make it incredibly frustrating for you in general. Of course, there are plenty of other things that you need to keep in mind as well, and this includes the usability of your site and how your users respond to it in general, but even so, these top points will certainly get you started and it is a great way for you to start optimising your site so you can make it everything you want it to be for the future.
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